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JOYinCARE signs the Green Deal: ‟We are very proud of this important stepˮ

Zwolle, The Netherlands – JOYinCARE proudly signed the Green Deal during a national healthcare congress in Zwolle. As a specialist in lifting and transfer aids, the company is taking a great step in contributing to a more sustainable healthcare sector. “We are very proud of this important step,” says Robert van Leeuwen, Chief Executive Officer. “The signing of the Green Deal aligns perfectly with the internal sustainability efforts we’ve been committed to for some time.”

sign green deal

Sustainable employability

Since its founding in 2009, JOYinCARE has prioritized sustainable and socially responsible business practices. “Our products reduce the physical burden on caregivers, promote enjoyable working conditions, and support long-term employability. In doing so, we contribute to the affordability of healthcare,” van Leeuwen explains.

Focus on climate impact

By signing the Green Deal, JOYinCARE deepens its commitment. This time with a clear focus on climate impact. “Sustainable entrepreneurship has long been on our radar, but we now realize there’s even more we can do,” van Leeuwen says. This includes targeted actions, such as reducing CO₂ emissions and minimizing waste through circular practices. Behind the scenes, JOYinCARE is already working on several sustainability initiatives.

"We’re exploring ways to reduce logistics movements, actively looking at how to make our building in Assen more energy-efficient, and preparing to launch a fully recyclable product."
Robert van Leeuwen
Chief Executive Officer

More about the Green Deal - Working together towards sustainable healthcare

The Green Deal is a collaborative initiative between the Dutch government and healthcare organizations. It establishes shared commitments to improve the sector’s environmental impact. Through joint innovation and knowledge sharing, the Green Deal encourages the development of sustainable plans and long-term environmental responsibility.

Discover the Green Deal