Group leadership team
Experienced leaders driving innovation and growth in healthcare.
Designing healthcare environments that are sustainable, innovative, and centered around the well-being of both patients and professionals.
Leads financial strategy and governance to support sustainable growth and operational excellence. Ensures Avance Care Group can continue investing in innovative healthcare solutions by maintaining financial stability and driving long-term value creation.
As commercial director of TR Care, Wybren Terpstra is committed to further professionalizing the healthcare sector in order to improve service delivery and contribute to sustainable healthcare solutions.
With a strong background in commercial management and in-depth knowledge of healthcare, Corné de Heij plays an important role in advancing JOYinCARE's mission to address physical burden in healthcare and making healthcare more sustainable and affordable.
Drives innovation by developing and implementing new technologies and processes. Ensures JOYinCARE stays at the forefront of healthcare advancements by enhancing efficiency and improving care environments.
With his entrepreneurial mindset and keen eye for market opportunities, Stan Snijders is committed to providing high-quality and affordable products and services for everyone who needs or delivers care.
Our approach to leadership
At Avance Care Group, leadership is about more than setting direction—it’s about empowering people, fostering innovation, and creating lasting impact. We believe that strong leadership is built on collaboration, continuous learning, and a shared commitment to improving healthcare environments. By bringing together experts from different disciplines, we create a space where ideas can thrive, and solutions can be developed that make a tangible difference.
Our leadership approach is centered on guiding our organizations toward sustainable growth, operational excellence, and meaningful innovation. We ensure that every company within our group has the strategic, financial, and operational support needed to focus on what truly matters: improving care. By aligning our collective vision and expertise, we strengthen not only our own companies but also the broader healthcare ecosystem.
We value transparency, adaptability, and a people-first mindset. This means investing in talent, encouraging professional development, and fostering a culture where individuals feel supported in taking initiative. Whether through technological advancements, process improvements, or new care models, our leadership is dedicated to shaping a future where care is more efficient, sustainable, and accessible to all.