Avance expands through acquisition of TR-Care with investor Karmijn Kapitaal
Amsterdam, The Netherlands – Avance (previously JOYinCARE Group) and investor Karmijn Kapitaal proudly announce a new partnership between JOYinCARE and TR-Care. This milestone marks the formation of a collective of Dutch manufacturing and service companies, now comprising over 70 employees. The group positions itself as a healthcare equipment supplier, known for its high-quality products and excellent service, offered both directly to care institutions and through dealer networks.
About TR-Care
With over 30 years of experience, TR-Care is a trusted provider of complete care equipment solutions. The company specializes in furnishing hygiene spaces and in the supply and maintenance of lifting systems for long-term care. In addition to its technical expertise, TR-Care offers on-the-job training, coaching, and user instruction to ensure safe and effective use of its solutions.
Strengthened by growth
With this acquisition, Avance Care Group (previously JOYinCARE Group) broadens its product portfolio. The partnership with TR-Care creates a more complete offering for the healthcare market. While both companies will continue to operate independently, they will collaborate closely sharing expertise, exploring commercial opportunities, and strengthening their market presence.
The combination of JOYinCARE’s extensive dealer network and TR-Care’s role as a full-service provider with a strong foothold in disability care and rehabilitation centers, brings unique benefits. This joint approach supports a customer-focused model, offering a specialized range of products and services.
Shared vision
Loes Schilderink, Director of Innovation at JOYinCARE, emphasizes the strategic fit: “This partnership enables us to focus even more on product development, international expansion, and dealer-based sales. TR-Care will continue to build on its own specialized and innovative product line. Our shared commitment to service excellence, toward both dealers and care institutions, makes this collaboration a great step. Together, we can make a stronger contribution to reducing the physical burden on caregivers, ensuring that care work remains sustainable and fulfilling.”
Karmijn Kapitaal
The newly formed group is led by Avance’s management team and supported by Karmijn Kapitaal, which joined as investor in March 2020. Ad van Herpen, Investment Manager at Karmijn Kapitaal, explains: “This transaction is a key part of the growth strategy we launched in 2020. JOYinCARE has grown into an inclusive and reliable provider of care aids, on its way to market leadership in the Netherlands. With TR-Care on board, we’re adding a company with an high service standard and a strong position in disability care and rehabilitation. Our next goal is to begin expanding internationally and increase our impact beyond the Dutch market.”
Latest news
We are proud to announce that from now on, JOYinCARE Group will continue under the name Avance Care Group.
We are proud to announce that from now on, JOYinCARE Group will continue under the name Avance Care Group.
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